Some Things That Software Developers Must Pay Close Attention to Satisfy Each of Their Current Clients
Compared with consulting for businesses, giving some expert advice to those operating any software firm is quite challenging because you have to be familiar with a number of new concepts that they usually utilize. With the several topics, the most crucial will be software licensing along with its technicalities that affect such a particular area of development and sales. However, aside from due diligence and legalities, there are still other aspects that software companies must pay close attention to increase their sales.
Increasing your earnings usually means making more money and/or charging more for the product that you have where its value to each of your users become more increased in the current market. Nevertheless, one should take note of the fact that a number of software marketers and developers fail to build their already loyal clients and just think about getting more and more potential clients. There are some that utilize referral systems so that their users will be given incentive when they share their software. Nevertheless, the most effective strategy to promote brand awareness is to make sure that your clients are all very satisfied. With those things being mentioned, below are some things that you can consider to ensure that your current clients remain loyal, will review your software positively, and will recommend it.
1) Take advantage of software escrow so you have a safe source code
Software developers are having a hard time deciding if they should be providing each of their clients with their own source code or not. The ultimate problem for them if they choose to share their source code to their clients is that they ma be posting them online. When this happens, then other software developers will be taking advantage of your source code by finding it and then modifying some of it. All of these things can happen in just a blink of an eye. You will no doubt be very surprised at the fact that you have a lot of competitors already when they are just the ones who are cloning your software either for email subscription or for free.
Well, that maybe the worst thing that can happen to your software, but it is actually very possible to happen and has even tried happening to a number of people. In the same way, licensees have become very concerned because even if developers will not be providing them any more updates, they still want their application or program to continue working properly. Fortunately, online software escrow services have already emerged that can help you reach a compromise with your dilemma. You just have to keep in mind to go for services that are of high quality and are very much reliable.